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Specimen
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Mercato
Marker price tag
promo!!! $21.37
giga discount today
sale ends today
go to shop
shut up and take my money
Paragraph
Mercato-Thin
Mercato-Light
Mercato-Regular
Mercato-SemiBold
Mercato-Bold
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MISS WHITE’S STORY

The story, as Miss White told it, was not unusual in that part of the city, but to John Dean there was every element of newness in it.

He listened without interruption as the story unfolded itself.

Mrs. Marsh, Ted’s mother, had had a hard time of it. Bill Marsh had married her eighteen years ago. Bill was a good mechanic, but after about six years of happiness things began to go wrong. He lost his position and at that time work was not easy to get. Day after day he had searched for something to do. Discouraged, he had taken to drink. Then there was a day when Bill did not return. In all these years Mrs. Marsh had never heard of him. She felt he was dead, yet even that she did not know.

It was a hard struggle afterward. Sewing and washing, early and late, and many a day she went hungry, so that the two children could eat. The mother often spoke of how Ted, when eight years old, had gone out one afternoon and had not returned until seven o’clock. Without a word he had put fifteen cents on the table and then had turned to eat. He showed by the way he ate how hungry he was. After the meal was over, he explained how he had made up his mind to support the family, and so he had bought some papers; the fifteen cents was profit. His capital, also some extra pennies, was intact, so that he could buy more papers.

styles
Thin
Light
Regular
SemiBold
Bold
About

MER­CA­TO is a head­line fam­i­ly of type­faces in­spired by hand-paint­ed price tags. The idea for this fam­i­ly was born a few years ago in South Amer­i­ca. I want­ed to cre­ate a type­face that is writ­ten, ex­pres­sive and or­gan­ic on the one hand, and thrown into a geo­met­ric frame on the oth­er. 

In 2021, in an old spec­i­men, I found a beau­ti­ful thick dis­play let­ter­ing called Chrysler, which be­came the start­ing point for the project. 

There are a lot of ir­reg­u­lar­i­ties in MER­CA­TO, the line of writ­ing res­onates vivid­ly - but de­spite this, the whole is cre­at­ed in ac­cor­dance with draft­ing prin­ci­ples, thanks to which the whole is ful­ly in­ter­po­lat­ed. 

Work on MER­CA­TO last­ed about 3 years - thanks to which it is re­fined to the small­est de­tail and ex­plores what is be­tween brush scripts and clas­sic geo­met­ric type­faces. The whole fam­i­ly will be used wher­ev­er dy­nam­ic and warm forms are need­ed - it will work well in lo­gos, posters and head­lines. 

MER­CA­TO is avail­able as a clas­sic fam­i­ly of 5 vari­ants and as a vari­able font. 

Ma­teusz Machal­s­ki

Co-founder Type De­sign­er
Brand­ing Ex­pert

+48 666 356 584
ma­teusz@cap­i­tal­ics.wtf